Build a strong personal brand to attract NIL deals. Learn what to post, how to stand out, and how to grow your following with intention.

Includes:

• Defining your “why” and athlete story

• Picking a brand persona (values, voice, vibe)

• 20 content ideas to kick-start your posting

• Content calendar and platforms to consider by NIL, recruiters, and coaches

• 10 ways to engage with fans, community, and brands